I'm a citizen of the world,
my name is Alessandra
Running my company, I gained vast experience researching
and manufacturing products in low-cost manufacturing markets.
After more than a decade of business relationships with the Chinese market, after the pandemic, I had to restructure my business and move my interest also to the Indian market and Made in Italy.
Currently Indian, Chinese and Italian companies and factories are my partners. I manage the European market, with six years of experience in this sector.
I like learning about what I'm passionate about, Including personal growth, scheduling and time management, new languages and what I've spent part of my life doing in university studies in Milan and Pennsylvania: Marketing.
TO BE
PRESENT
means having quality time with those around you, whether it's time for pleasure or for work.
Traveling is also another way to be present, meeting customers or suppliers is magical.
TO
LISTEN
A practice that I learned in the field.
Listening many times is not enough. I think it is more appropriate to listen by putting yourself in the shoes of someone asking you for something.
Understanding what it needs;
Really understand.
This is the only way to achieve the synergy needed in collaborations.
TO BE
INSPIRED
I use every trip, every acquaintance
to stimulate my (innate) curiosity.
This same form of training is extremely useful to me in all my work.
Whether it's creation, design, keeping up to date
TO BE
IN CONTROL
I started for a long time to understand a little how emotions work in human beings.
One of the aspects that has always put me to the test in life, has been constancy and willpower to achieve any goal.
So I still maintain this practice even when I'm around the world for my business trips.
2021
-
actually
EUROPE-INDIA- CHINA
I’m currently partner with an Indian steel factory and Chinese trusted factories connected with ex-EU markets.
We help European importers to find not only trustful factories with my combined expertise but also
- searching the best-selling prices on large production scales/containers combined,
- managing the production of samples, factory negotiation, packaging, and final output on-site.
I like this job because I'm at the complete disposal of those who don't have time to travel to follow the productions or don't have an internal figure who covers this specific and in some ways even delicate role.
Often, I become very close friends with my clients.
A relationship of trust is created with them which is strengthened because you also get to know the working methodology and adapt pleasantly to it.
I travel to India periodically and I consider myself lucky to have found an excellent partner who with his experience reaches where my almost thirty-five-year-old eyes cannot reach.
We have a lot of personal and professional values in common and that's probably why we both found each other.
2019
-
2021
In fact, the certified educational experience ends here because I focused on refining my practical skills in the world of work...
...and recently, in 2021, I opened a new point accessible to all South Italy retailers who prefer to get supplies directly on site.
I have created an ideal Cash&Carry for those in a hurry and want to get supplies directly from our warehouse.
A Show Room where customers can imagine and get ideas on how to recreate or resell the products we deal with.
A web site where customers can book online and come and collect on site.
This also applies to the B2C market, as well as B2B.
2019
HSK Level I Chinese Mandarin Certificate
All of these skills, including achieving the first two levels of HSK Certified Chinese,
All skills have been fully exploited by my work in the company.
Specialized in favors and gift items
2016 - 2018
I started working for my father after having some work experience around Italy, but only after completing my studies in marketing.
Over the years these previous experiences, of study and work, have helped me a lot to start creating my work team, with its foundations already in 2016.
I was almost always travelling. I was in China at least four times a year, not only for the traditional trade fair dates.
In Italy I prepared the technical drawing work, in collaboration with my graphic designer.
Then in China I communicated the project and followed the creation of a first sample.
Obviously I would choose different factories for making the samples and the output that came closest to "perfection" was approved.
With China, currently, I don't work as frequently as in the past. But now I do the same things for other companies that need this important and competent figure for the creation of a product or an entire collection.
2013
DEEP MARKETING RESEARCH
APPY COUPLE, | New York City
Here with my team right after the research was delivered, on top of one of the million roof top in New York City.
The key objective of this business research project is to bring relevant information about the wedding planning culture, the use of technology industry (specifically in the market of smartphones, tablets and apps users) and potential advertising channels that could be useful for Appy Couple in both print and online media.
The research is focused in six pre-selected countries namely Chile, China, France, Israel, Italy and Spain.
This findings aim to provide a comprehensive insight of today’s wedding planning industry by understanding the similarities and differences among the six countries studied.
Questi risultati mirano a fornire una visione completa dell'industria della pianificazione del matrimonio di oggi comprendendo le somiglianze e le differenze tra i sei paesi studiati.
Deriving from the objectives stated above, the findings will potentially assist Appy Couple in overcoming barriers of market entry by understanding the dynamic of the wedding planning business within the cultures and market studied.
Di conseguenza, Appy Couple avrà una comprensione approfondita dei loro potenziali concorrenti nel rispettivo settore locale della pianificazione del matrimonio.
As a result, Appy Couple will have an in-depth understanding on their potential competitors in the respective local wedding planning industry.
As such, Appy Couple will be a better market player and is able to break into the wedding planning applications market with ease.
2013
Global Village for future Leaders University LeHigh
Pennsylvania, USA
International Leadership
Increase Business and Industry Knowledge, Develop Leadership and Entrepreneurial Skills, Develop Cultural Awareness, Build a Global Network.
Building a leadership career in business and industry, and form an active and lasting global network. Through program courses, topic-specific panels, networking sessions, company visits, consulting projects and cultural experiences.Everything in a diverse group of over 100 individuals, coming from more than 50 countries, representing a myriad of cultures, speaking a multitude of languages, and offering unique insights based upon their own background, education and experience
2013
Project| The other half of the fun
IULM, | Milano
My first paid project.
I was still at university and together with other two friends we won second place for the conception and design of an integrated communication campaign for the promotion of the football stadium as a social place for everyone, with the aim of promoting the positive values of soccer, football fun and in particular the presence in the stadium.
The patronage of the football club Inter FC Internationally.
2010
-
2013
Master Degree University IULM Milan, ITALY
Brand Management
Thesis Title: Strategies of branding in the gift market.
Grade: 102/110
2007-2010
Bachelor's Degree University of Messina | Messina, ITALIA
Communication
Thesis Title: Promotion, positioning and web marketing for e-commerce sites.
Grade: 110/110